Children see the world differently and aren’t going to be satisfied with you telling them that ‘it just works that way honey’. That applies just as much to the children of the media world as it does literal children. It’s not the direct attacks that broadcasters should worry about. It’s not about Google wanting to steal your content and put their own adverts by it. It’s about companies not only redefining what broadcasters do, but redefining what content is in the same open-minded flick of the wrist. About taking the entire question, the worries, the concept of entertainment itself, and turning it on its head.